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Bill Sodeman writes about management, mobile computing and information systems

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Entries tagged as 'olympics'

An underwhelming Olympics

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Posted Sunday, 17 August 2008

I haven’t been watching the Beijing Olympics. It seems that the Chinese government cannot understand marketing or public relations. Fake fireworks, lip-synced anthems, crowds bussed in to fill seats at “sold out” events… it’s a big stretch to say that these Olympics are the “best ever”.

Michael Sheridan’s article in the London Times called China’s iron Olympic grip starts to slip is a good summary of the problems China’s government has created for itself.

Tags: beijing, China, marketing, olympics, sports