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Bill Sodeman writes about management, mobile computing and information systems

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Entries tagged as 'book'

The used electronic textbook

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Posted Monday, 24 March 2008

From Gizmodo via BoingBoing comes a discussion of electronic book ownership. Electronic books or e-books are digital versions of a book. Users read the e-book on a computer, PDA, or a special e-book reader.

Amazon has its Kindle e-book reader, but I’m not willing to pay US$400 for it. I read enough books every year that Amazon could just give me the reader, and let me buy the e-books. The same goes for Sony’s reader, but at least the Kindle can download books and content through Sprint’s mobile phone network. Sony’s reader has to be loaded from a computer.

Both the Gizmodo and BoingBoing posts are based upon an article in the Columbia Science and Technology Law Review entitled The (Potential) Legal Validity of E-book Reader Restrictions, and written by Rajiv Batra, John Padro, Seung-Ju Paik and Sarah Calvert. The article wasn’t available on the Review’s web site, so I’m relying on portions that were posted to the Gizmodo post.

The used paper book

In the United States, paper books may be resold according the first sale doctrine. This rule helps support the used textbook market, by allowing book purchasers to transfer their ownership of a book to another party without violating the copyright holders’ rights. A key point of this rule is that no copies can be made of the book. The book’s owner cannot run down to the copy shop, make a backup or archival copy of the book, and then resell or return the original copy.

As I pointed out on 4 February 2008 in my discussion of this Kevin Kelly post, electronic media are a copy of an original source file. The Internet is a massive digital copy machine, after all. Web users are looking at copies of files their web browser has retrieved from other servers. Batra and his three co-authors address the implications of e-books upon the first sale doctrine. Could a used e-book market exist? Probably not, because e-book purchases don’t have their own physical copy of the book. They might have a license to use an electronic copy of the book.

As the four law students point out, it is up to the courts to determine if purchasing an e-book license is comparable to purchasing a paper book. The authors then discuss the restrictive DRM that Sony and Amazon have added to their electronic book hardware.

Selecting a textbook

It’s enough to give me a wee headache, especially as I evaluate new textbooks for my courses. Instructors use textbooks so students have a ready resource and reference in the course. Textbooks are expensive and heavy, especially in graduate courses. E-books are a nice option, but electronic gadgets are heavy and expensive, too. Many users have problems reading an e-book, and sometimes its difficult or impossible to make notes in an e-book. Paper books don’t need electricity, either.

I really like paper books, but I fear that their days are numbered. Textbook publishers are more sensitive to student complaints about textbook costs these days. The textbook industry has seen what’s happened to the music publishers. It’s not hard to find scanned electronic copies of popular textbooks on file-sharing services. When a significant number of university students stop buying textbooks, we may enter a runaway change scenario. Some academic authors already self-publish their textbooks, so they can offer paper and digital copies at a low price and keep more of the revenue. At some point, the major textbook publishers have to decide what business they are in: the paper book publishing business, or the content distribution business.

Textbooks unbound

I have spoken with two publishers who offer shrink-wrapped versions of their textbooks. These are unbound versions of textbooks. The pages are three-hole punched, so students can slip the book into a binder, or carry the chapters they need for a specific day. This business model sounds more reasonable than an e-book.

There’s a catch, of course. A shrink-wrapped book cannot be returned or sold back to a university bookstore in many cases. So a shrink-wrapped paper copy of a book is, in some ways, as restrictive as an e-book. Of course, students can sell or pass along their used binder books to other students. Unless a student examines that binder closely, they are trusting that the binder includes every page of the book. It’s much easier to pull pages from a binder than from a traditional bound book. That’s one reason that bookbinding helps maintain the value of a paper book.

It’s possible to copy a bound book, of course, but it’s a much faster process if the binding is removed. The scanned or copied pages look more consistent, too. The book’s resale value is destroyed when the binding is removed, but the electronic copies of that paper book can be redistributed.

The unbound paper textbook is a sign that textbook publishers are dealing with runaway change that may outpace their companies abilities to adapt and survive. I haven’t mentioned other tactics the textbook publishing industry uses to lock-in customers and enhance value, including custom publishing, digital and web-based content.

Related posts and pages on billso.com

Tags: Amazon, book, business_model, copyright, DRM, economy, first-sale, kindle, mobile, music, server, student

Bill Gates: the exit interview

ism tech

Posted Tuesday, 8 January 2008

What happens when an influential executive leaves his company?

NFL commissioner Paul Tagliabue thought he should just step away from decision-making when he retired in September 2006. It’s a good idea, but many founders and top executives just can’t do it.

I think generally the best way to run an organization is for the person who is running it to be in charge and for the people who had been running it previously to disappear.” - Paul Tagliabue

Intel co-founder Andy Grove has kept his distance form Intel, although he has written about the company in several books, including the textbook for my IS 7010 course.

Engadget gives us some clues about this process in an exit interview with Bill Gates. Gates has n ot left Microsoft yet, but he will step down from his day-to-day duties at Microsoft this July to focus on his philanthropic work.

He will still work on some pet Microsoft projects. My favorite bit in the article is Gates’ admission that he is never satisfied with any Microsoft product. Can Bill let go in July?

Tags: book, ceo, football, Intel, management, Microsoft, retire

The mobile web isn’t ready yet

ism tech

Posted Tuesday, 27 November 2007

The New York Times ran an interesting critique of the mobile Web yesterday. Michael Fitzgerald identifies some of the major obstacles to mass-market adoption of mobile websites, including the following items.

  1. Inconsistent user interfaces on mobile devices – new users have difficulty finding the address bar and bookmark features. Fitzgerald fails to mention that, on some mobile devices, the font sizes are too small for most older users to read. Managers, who make media placement and Web development decisions, tend to fit an older demographic than their customers.
  2. Poor formatting on small screens – RIM, Google, Bloglines and other service providers include reformatting and filtering technology in their mobile portals, but many web sites do not resolve well on a small screen.
  3. Lack of support for Flash – as more Web sites adopt Adobe’s Flash technology for animation and other features, Web developers often fail to provide a low bandwidth or text only version that will work well or at all on a mobile device.
  4. Slavish duplication of the desktop web model – this can also be seen in Microsoft Windows Mobile, which includes a Start button as a key part of the user interface.

For the most part, I agree with him – but I still use the mobile Web every day to check Gmail and read other web sites. The mobile Web isn’t a smooth experience yet, but it’s better than toting around a full computer, as my previous post about the US Census suggests.

Tags: Apple, Bloglines, book, gmail, Google, hardware, interface, Internet, iPhone, Microsoft, mobile, pda, software, Windows

Books

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Posted Thursday, 6 September 2007

I wrote 6 peer-reviewed articles for the Encyclopedia of Business Ethics and Society, edited by Robert W. Kolb and published in 2007 by Sage Publications.

  • Association for Computing Machinery (ACM)
  • Communication Decency Act (CDA)
  • copyright
  • electronic surveillance
  • public domain
  • USA Patriot Act


Cheryl Van Deusen asked me to write a chapter on management information systems for the 7th edition of Business Policy and Strategy: The Art of Competition, published by Auerbach in 2007.


CIW: Foundations Study Guide was published in 2002 by Sybex. Patrick Lane received the credit as the lead author, although he didn’t work on the book itself. The Sybex editors and I reorganized Patrick’s old ProsoftTraining.com material into 15 new chapters. I then wrote some new sections, revised the existing material, updated the screen shots and examples, and delivered a new chapter every week for 12 weeks. It was quite an adventure! I also wrote the practice exams in the book. Emmett Dulaney stepped in to rewrite the e-commerce and HTML chapters.

Tags: Amazon, book, writing

What I’ve been reading

tech

Posted Sunday, 17 June 2007

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One of the nice things about this summer is that I’ve had more time to read. Here’s a sample:

When Sysadmins Ruled the Earth by Cory Doctorow. In this short story, a sysad faces the ultimate outage. Available for free as PDF, HTML and a podcast at his web site, or buy the the Locus award winning compilation from Amazon.

Companies should learn how to play “tag”

Everything is Miscellaneous by David Weinberger. A mind-bending book about the modern Web, with serious implications for competitive strategy. This may become an optional reading for IS 7010 in the fall. I was pleased to learn that my tagging strategies can work better than traditional knowledge management techniques! Weinberger’s discussion of Wikipedia is balanced and interesting. Can companies satisfy new key success factors by letting users sort data as they see fit? See these interviews at Boing Boing, read chapter 1 for free at the book’s website, or buy the book at Amazon.

The Difference Engine by William Gibson and Bruce Sterling. A 1991 steampunk classic by two excellent writers. In 1855 England, a new ruling class has taken power with the help of mechanical computers. But watch out for those pesky Luddites! Buy the book at Amazon.

Tags: Amazon, authority, book, competitive-advantage, computer, hardware, Internet, key-success-factors, ksf, mashup, network, podcast, social, steampunk, strategy, value-chain, Wikipedia