I mentioned on 4 September and 6 July that Apple will explore business uses for the iPhone. It’s inevitable. Today, MacRumors, iPhone Alley and CNN.com, Apple and Salesforce.com are working on modified, CRM-capable iPhones. Mobile customer relationship management has become an important source of competitive advantage as companies face the rising expectations of their customers for fast, accurate, reliable assistance and support. Salesforce.com relies on BlackBerrys and Palm devices to meet these needs. Expanding their hardware support to the iPhone should help SalesForce.com retain existing enterprise customers.
Tags: Apple, CRM, enterprise, hardware, iPhone, mac, management, mobile, software, value-chain
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