Borders has a new web site

After break­ing away from Ama­zon back in 2006, Bor­ders has finally unveiled its new e-commerce web site. This may be a last-ditch effort for Bor­ders, whose rev­enues are insuf­fi­cient to ser­vice the company’s mount­ing debt, as I noted in this billso.com arti­cle of 28 March 2008.

Bor­ders will try to reestab­lish its web pres­ence after 7 years of out­sourc­ing by offer­ing free ship­ping on orders of $25 or more, just like Ama­zon and Barnes & Noble. Bor­ders will also offer free ship­ping to its stores, where cus­tomers can pick up their books. Border’s in-store kiosks will be con­nected to the new site, so cus­tomers can access their wish lists.

See these arti­cles from the Asso­ci­ated Press and the New York Times for more details.

Tagged as: Amazon, book, e-commerce, key-success-factors, textbook, USA