After breaking away from Amazon back in 2006, Borders has finally unveiled its new e-commerce web site. This may be a last-ditch effort for Borders, whose revenues are insufficient to service the company’s mounting debt, as I noted in this billso.com article of 28 March 2008.
Borders will try to reestablish its web presence after 7 years of outsourcing by offering free shipping on orders of $25 or more, just like Amazon and Barnes & Noble. Borders will also offer free shipping to its stores, where customers can pick up their books. Border’s in-store kiosks will be connected to the new site, so customers can access their wish lists.
See these articles from the Associated Press and the New York Times for more details.
Tags: Amazon, book, e-commerce, key-success-factors, textbook, USA
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