Microsoft may partner with Yahoo’s search business

by billso on Sunday, 18 May 2008

Rumors are swirling today that Microsoft may part­ner with Yahoo — specif­i­cally, the search company’s search adver­tis­ing busi­ness, which matches Inter­net searches to tar­geted advertisements.

Les­son: If at first you don’t suc­ceed, just make a deal with the most valu­able part of Yahoo and leave the rest to wither and die. See Sil­i­con Alley Insider, the Wall Street Jour­nal and the New York Times for more details.

Yahoo CEO Jerry Yang may be will­ing to lis­ten, if only to keep Mark Cuban off the Yahoo board. Yang devel­oped a strong dis­like for Cuban after the Broadcast.com founder years ago — Kara Swisher has more details in this dif­fer­ent arti­cle.

Of course, Jerry has to keep his Yahoo employ­ees and man­agers focused dur­ing all of this tur­moil. Read his inter­nal memos and some com­ments from Sil­i­con Alley insider here.

Related pages on billso.com

Share
  • http://billso.com billso

    Wired agrees with me: Microsoft wants the milk with­out buy­ing Yahoo’s cash-cow.

Previous post:

Next post: