Google bets big on Sprint and Clearwire’s WiMAX joint venture

by billso on Thursday, 8 May 2008

Google is team­ing up with Clear­wire, Sprint, Time Warner Cable, Com­cast and Intel to build a national WiMAX net­work. See the New York Times, the Wash­ing­ton Post, and Brand­ing Post for more details.

The new joint ven­ture will retain the Clear­wire brand name and Clearwire’s exist­ing con­sumer WiMAX busi­ness. Sprint con­tributes its net­work infra­struc­ture and 2.5 gHz fre­quency allo­ca­tion. It’s pos­si­ble this deal will clear the FCC and antitrust reg­u­la­tors, because Google isn’t a major owner in the JV.

Yes­ter­day, a Wall Street jour­nal blog ref­er­enced my billso.com arti­cle of 18 April 2008 in a dis­cus­sion about Yahoo and Google’s pos­si­ble cross-licensing deal. The Clear­wire deal is a more direct com­bi­na­tion that may help the JV part­ners lock in con­sumers, busi­nesses and advertisers.

Too many partners?

I’m reluc­tant to believe if this large joint ven­ture can actu­ally work. Sprint is the lead part­ner with a 51 per­cent stake, and this seems like a des­per­a­tion move to being acquired out­right by Deutsche Telekom or another company.

Pric­ing and mar­ket­ing may deter­mine if con­sumers will pay any atten­tion to this JV. Can Clear­wire and Sprint can offer their exist­ing cus­tomers some com­pelling rea­sons to get some new hard­ware and try WiMAX? Ver­i­zon earns 23 per­cent of its wire­less rev­enue from data calls on that company’s EVDO and other networks.

Google does need a vast net­work in the US to sup­port its Android smart­phone plat­form, and the com­pany can’t wait or afford to build it from scratch.

WiMAX would give Google an alter­nate medium for data ser­vice, instead of rely­ing on one tele­com car­rier as Apple has done with AT&T. Even with 3G ser­vice, the iPhone’s data trans­fer rates will seem slow when the user can’t get WiFi access.

Yes, the iPhone does sup­port WiFi. But I’m sure Clear­wire and its part­ners will mar­ket Android phones that sup­port WiFi as well as WiMAX and the spon­sor­ing carrier’s cell phone ser­vice, but the bat­tery drain for a typ­i­cal mobile device user may be a seri­ous problem.

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