Internet search engine Ask.com is thtopwing in the towel, according to articles in CNN, the San Francisco Chronicle and Digital Trends:
Apparently, Ask.com believes its core demographic is women using the search engine to get answers to simple questions; the revamped version of the site will focus on married women as its core demographic, and try to answer questions about health, hobbies, family matters, childrens’ homework, recipes, and entertainment.
Ask.com had kept Google and Yahoo in its sights for years, but the company had problems expanding into new markets. Google and Yahoo continued to add web services and applications. Ask.com simply could not keep up with the pace of competition, and has settled for a narrow niche – married women in the southern and central USA – that has fewer key success factors and smaller revenue streams.
Current CEO Jim Safka used to be the CEO at Match.com, and he is now targeting a large chunk of his old audience with different questions.
Tags: business_model, Google, key-success-factors, search, USA, Yahoo
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