Business Week has updated a popular article from 2005 on business blogging. The new version is well worth reading. It now covers social media, including social networks. and provides many examples of how these Internet services have become sources of competitive advantage for some companies.
In a few industries, blogs and social networking have become key success factors. Higher education is well on its way.
Here’s an interesting statistic: only 27 percent of US Internet users read blogs. If you’re reading my blog regularly, I guess you’re an early adopter!
Tags: businessweek, business_model, competitive-advantage, facebook, key-success-factors, myspace, network, social
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