Sprint announced that it will roll out its no-contract, no-credit-check, no-activation-fee mobile phone plan, Boost Mobile, in Hawaii. Pricing is lower than local operator Mobi PCS, according to this Star-Bulletin article. I discussed Mobi PCS on 21 May 2007. Verizon, AT&T and T-Mobile have announced US$99 per month unlimited mobile plans, but these require contracts. Contracts are one way to lock-in customers, as I noted earlier today. Competition for mobile phone customers has become more intense in the last few months, as I noted on 26 January 2008.
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