Forbes recently published an article by Jack Trout on something I call “feature creep”. There are many examples of products that are feature-packed but difficult to use.
Trout spends a good chunk of his article discussing smartphones, including the BlackBerry. Smartphones tend to excel in one area, while sacrificing performance in others. Without mentioning the term “key success factor”, Trout does point out that smartphones must be excellent, reliable mobile phones – otherwise, what’s the point of having a smartphone?
Of course, it is possible to cobble together a smartphone from existing hardware and software. The Bluetooth protocol was created for just that purpose, after all. There’s a growing number of web-based services that will add features to data-capable mobile phones, too.
Tags: Bluetooth, hardware, key-success-factors, ksf, marketing, network, software, usability
