Apple working with Salesforce.com on iPhone CRM integration

I men­tioned on 4 Sep­tem­ber and 6 July that Apple will explore busi­ness uses for the iPhone. It’s inevitable. Today, MacRu­mors, iPhone Alley and CNN.com, Apple and Salesforce.com are work­ing on mod­i­fied, CRM-capable iPhones. Mobile cus­tomer rela­tion­ship man­age­ment has become an impor­tant source of com­pet­i­tive advan­tage as com­pa­nies face the ris­ing expec­ta­tions of their cus­tomers for fast, accu­rate, reli­able assis­tance and sup­port. Salesforce.com relies on Black­Ber­rys and Palm devices to meet these needs. Expand­ing their hard­ware sup­port to the iPhone should help SalesForce.com retain exist­ing enter­prise customers.

Tagged as: Apple, CRM, enterprise, hardware, iPhone, mac, management, mobile, software, value-chain