In today’s Honolulu Advertiser, a story revealed Hawaiian Telcom’s plans to sell DSL accounts without a traditional voice landline. In the industry, this is called naked DSL, and it has been available from HawTel since July.
It’s another attempt to recapture former HawTel customers while the company’s upcoming IPTV service languishes in testing. Many households have switched off their HawTel landlines, eliminating them from HawTel’s current DSL service.
These residential customers rely on cell phones for their voice service. Oceanic Time Warner has captured many of the residential Internet customers statewide, while Clearwire is making some gains in Honolulu.
A baffling enrollment process
Customers who don’t have a landline will have to call Hawaiian Tel to get their naked DSL, as the current signup page asks users to enter their landline phone number. Wouldn’t HawTel want to make the signup process as easy as possible for customers who don’t have a landline, especially after HawTel’s poor performance in answering customer service calls during 2006?
Based on CEO Mike Ruley’s comments in today’s article, HawTel management wants to take advantage of recent reports that rated HawTel’s DSL at a faster speed than Oceanic Time Warner’s Road Runner service. HawTel plans to increase its download speeds to peaks of 7 t0 11 mbps next month, with upload speeds of up to 1 mbps. This is assymetric DSL, which is suitable for home service. it’s not a good choice for businesses. These are faster speeds than Oceanic Time Warner’s current residential service. However, Time Warner offers a turbo option for some mainland customers that offers comparable speeds to HawTel’s new levels.
TV through your landline
HawTel’s IPTV service will need the faster connections, especially as consumers demand more HDTV channels. HawTel could sell customers a bundle that includes DSL, TV and voice services. Oceanic Time Warner has been selling a similar bundle in Hawaii for the last 2 years. Customer lock-in is easier to achieve with bundled services.
Pacific LightNet has been testing a symmetric DSL service that offers 2 mbps speeds for uploads and downloads. At US$150 per month, PLN’s SDSL is expensive, but it can support a small or home office.
Tags: Clearwire, DSL, Hawaii, Hawaiian-Telcom, hdtv, Honolulu, Internet, ISP, lockin, Oahu, Pacific-LightNet, telecom, Time-Warner-Cable, USA
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