The cover seems to say it all, but the article makes some of the same points that I mentioned in yesterday’s post.
Apple is taking a huge risk with the iPhone, and AT&T has decided to come along for a ride on Steve’s “reality distortion field”. There are other places to read about Steve, but Heilemann tosses in some of Jobs’ better moments — questioning the sanity of the Segway, for example, or rolling out the iPod, then changing his mind and porting iTunes to Windows.
There’s a nice section about the internal Apple debate regarding the iPhone’s keyboard. There was no debate, because Steve Jobs didn’t want a physical keyboard, even if customers want one.
The discussion regarding AT&T’s poor reputation as a mobile carrier is also worth reading.
Heilemann asks one of my favorite questions: what happens if this new iPhone business really takes off?
The follow-up: If consumers really want US$500 cell phones this year, how will competitors adapt?
UPDATE 15:26 HT: Seth Godin has posted his take on Heilemann’s article. Seth believes that Heilemann is being “small-minded”. Steve Jobs is really a “rifter” who fixes problems and leaps from one market to another.
UPDATE 19 June 14:35 PM: Also see Kawika Holbrook’s brief January 29 screed about call quality.