Blogging for a living

by billso on Monday, 11 June 2007

From the New York Times: Robert Scoble, who doesn’t think much of my web host, Dreamhost, does think there’s a future for pro­fes­sional bloggers.

Blog about some­thing you love or know well. The read­ers will follow.

As Chris Pear­son points out, any­one who wants to write a suc­cess­ful blog needs to be pas­sion­ate about their sub­ject mat­ter, and will­ing to find good tools like Word­Press and a good tem­plate. Chris claims that a blog can attract a core audi­ence with as few as 10 author­i­ta­tive, well-written articles.

I’d argue that author­ity has become a key suc­cess fac­tor for blogs.

There are more than a few blog­gers who don’t need another job. They earn enough rev­enue from the ads and sub­scrip­tions in their blog. Malia Zim­mer­man main­tains that HawaiiReporter.com isn’t a blog, but the site pro­duces enough income to let her do what she wants.

There are also peo­ple who make their liv­ing run­ning other people’s blogs, but that’s a story for another day.

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