University of Florida uses text messages to connect students, faculty

by billso on Wednesday, 11 April 2007

Cam­pus Tech­nol­ogy ran an arti­cle today about the Uni­ver­sity of Florida’s text mes­sag­ing sys­tem. It costs the uni­ver­sity noth­ing for this out­sourced ser­vice, which has been used by 10000 stu­dents, staff and fac­ulty since 2005.

Users can receive text mes­sages from other mem­bers of the ser­vice through a group fea­ture. If users join an inter­est group or a club listed on the ser­vice, they’ll receive group mes­sages from the por­tal. That aspect sounds sim­i­lar to MySpace and Face­book in some ways. The ser­vice keeps track of users phone num­bers and man­ages group pref­er­ences. Users must pick up the cost of receiv­ing the text mes­sages through their carriers.

Mobile Cam­pus oper­ates the ser­vice gen­er­ates rev­enue by send­ing dig­i­tal coupons and dis­counts to the users. UF says that the ser­vice users will receive up to two offers per day. Ten other uni­ver­si­ties in 5 states also offer the service.

UF admin­is­tra­tors also use the Mobile Cam­pus sys­tem to send out notices about hur­ri­canes and other events that affect the entire cam­pus. This is use­ful and timely infor­ma­tion for com­muters, and for uni­ver­sity mem­bers who are away from their com­put­ers. As long as users have a cell phone and are sub­scribed to the ser­vice, they’ll get the message.

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