Amazon.com for rent

From Busi­ness Week and Read­WriteWeb: Jeff Bezos, founder and CEO of Amazon.com, is allow­ing cus­tomers more access into Amazon’s $2 bil­lion e-commerce engine.

The online retailer will now rent many of its resources and sys­tems to almost any­one who is will­ing to pay. This includes rack space in Amazon’s 20 ware­houses in the US and other coun­tries. Com­pa­nies can rent dig­i­tal stor­age space at 15 cents per giga­byte, or get com­put­ing time in Amazon’s server farm.

Is Ama­zon rent­ing its core com­pe­ten­cies, or is the com­pany mak­ing it harder for new entrants to chal­lenge the retailer’s dom­i­nant posi­tion in online sales?

Tagged as: Amazon, competitive-advantage, e-commerce, eBay, key-success-factors, value-chain