Music: HoustonChronicle.com — Songs played and played and played — as ads: I didn’t realize that one could “believe in a song”. Sounds silly. “In the latest twist, it’s the radio stations themselves that have been reaching out to the labels, offering to play songs in the form of ads, often in the early morning hours when there tends to be an excess inventory of airtime. The practice is legal as long as the station makes an on-air disclosure of the label’s sponsorship — typically with an introduction such as ‘And now, Avril Lavigne’s Don’t Tell Me, presented by Arista Records.’”
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